Empathix
The pilot behind Speciefy

Nature bingoWhere the idea started.

Where the idea started.

Nature bingo began as a simple experiment in making nature exploration playful.

Instead of telling people what to learn, we gave them something to find.

A child in the forest proudly showing the Nature bingo app on a phone
The question
Can play make people more curious about nature?
The pilot
Nature bingo
The experience
Explore. Find. Complete. Discover together.
The game
Complete bingo challenges and collect digital cards filled with exciting facts.
The insight
Having something to discover changes how closely we look.
A family exploring the forest together with Nature bingo
A girl taking a closer look at a flower
Species cards from Speciefy — Nature bingo's sister app
WITH NATUREBINGO YOU CAN DISCOVER, COLLECT AND LEARN ABOUT THE SPECIES AROUND YOU.
The idea we wanted to explore

Can curiosity change the way we relate to nature?

Nature bingo was an early pilot for a simple idea: when play gives us a reason to look closer, curiosity can lead to discovery, discovery can create knowledge, and knowledge can help us build a stronger connection with the nature around us.

And what we feel connected to is easier to care about.

  1. 01

    Curiosity

    A simple game gives us a reason to look closer.

    What might otherwise go unnoticed suddenly becomes something to search for, notice and discover.

  2. 02

    Knowledge

    Looking closer creates opportunities to learn.

    What was once simply “nature” begins to become individual species, details and discoveries we recognise and understand.

  3. 03

    Connection

    Knowledge can create connection.

    What we begin to recognise and understand becomes less anonymous, more familiar and more meaningful. And what feels meaningful is easier to care about.

  4. 04

    Action

    When we feel connected, we are more likely to care.

    And when we care more, it can influence how we explore, value, protect and engage with the natural world.

What we know, we can connect with.
What we connect with, we are more likely to care about.

Nature bingo gave us an early way to explore this idea through play. The thinking would later become an important part of Speciefy.

What came next
Speciefy

What began as a simple pilot helped shape a much larger product built around real-world species, AI, collecting, gaming and learning.

Play can create curiosity.

Get the app

Explore nature through play.

Nature bingo transforms outdoor adventures into fun and meaningful experiences for children, families and nature explorers of all ages.

Download Nature bingo on the App StoreGet Nature bingo on Google Play